MACARENA SALGADO

I’m Macarena Salgado, a graphic designer and visual explorer.
I see design as a way of thinking and feeling: a language that brings together aesthetics, emotion and intention.

I’m passionate about experimenting with form, colour and visual storytelling, creating projects that tell stories and evoke emotion.

Every piece I create begins with curiosity, intuition and a desire to build something with purpose and beauty.


CONTACT

macasalgado1234@gmail.com
@mcs.slgdo
+34662544889
CV




EDUCATION
Graphic Design
Madrid | 09/2019 - 06/2023
IED — University Degree

Clifton College — Year 10
Bristol | 09/2014 - 06/2015

INSIDE LVMH — Official Certificate
Completed: 11/2025
Luxury & Retail Fundamentals · Customer Experience · Brand Creation & Creativity · Sustainability


EXPERIENCE
MAJE — Sales Advisor
Madrid | 06/2026 - Present

Personalised customer service, sales and client loyalty. Strong UPT performance and sales target monitoring. Ranked among Maje’s top weekly sales performers.


MUNKA — Communications Agency
Madrid | 2025
Graphic Designer & Visual Creative
Temporary Christmas campaign

Design for tourism and luxury hotels: banners, flyers, menus, campaigns, brand identities, presentations, stands and mockups. Social media visuals, reels, video editing and print/digital materials. Collaboration with teams and clients to ensure visual consistency and meet deadlines.


VISIONHEALTHCARE / Natural Nutrition & Vitamaze
Madrid | 06/2024 - 07/2025

Graphic design and social media management for Instagram, Amazon and web. Promotional campaigns, PDPs, A+ content, mockups and AI-assisted creative workflows. Collaboration with international teams.


ACTOS — Production & Social Media Assistant
Madrid | 05/2024 - 06/2024

Social media management, content creation and event production support, including setup and coordination.


SANSON Y DALILA — Advertising Agency
Madrid | 03/2022 - 04/2023
Graphic Designer

Graphic design for national and international clients, including Red Hat and Microsoft. Visual assets for websites, social media and events. Support with visual campaigns and client communication.


SKILLS
• Responsibility and commitment

• Teamwork

• Social media visual content design

• Branding and visual identity

• Photo editing and retouching

• Creativity and art direction

• Client communication

• Project management

• Typography, layout & visual composition


SOFTWARE
• Photoshop

• InDesign

• Illustrator

• Keynote

• Premiere Pro / After Effects (basic)

• Canva

• AI

• Figma

• Meta Business Suite


LANGUAGES
• Spanish: Native

• English: C1

• German: A1












1. LOEWE project
Loewe 001 — Visual Packaging Exploration
A dialogue between form, light and emotion
(2023)

A personal packaging design exploration for Loewe 001, combining art direction, photography and visual experimentation.
A project that brings together aesthetics, intention and sensory experience.
All photographs were taken and edited by me, using composition, light and texture as a visual language.




2. Hear, See and Keep Silent
 Hear, See and Keep Silent
Branding & Concept Collection,(2021)
Monkeyfly

  • Freedom and silence as identity: three gestures, one visual voice.
  • An identity developed from the illustrations
  • “Hear/See/Keep Silent”. Print and digital applications; final artwork and
  • printing.






3.ACTOS
ACTOS – Visual Content & Event Design,(2024)

Graphic assets and social media content for ACTOS, exploring collage, photography, video and visual composition. I also designed menus for a special brand event attended by Vogue, strengthening its visual identity and brand experience.




4. Art Exhibition
Art Exhibition Flyer,(2025)

Flyer and graphic materials for an art exhibition. Composition, colour and form become expressive elements that reflect the artist’s essence and creative vision.





5. The Indulgence
The Indulgence – Chanel Nº5
Conceptual Packaging,(2023)

A conceptual packaging project inspired by Chanel Nº5, exploring exclusivity and desire through the metaphor of candy.
The photographs and visual compositions emerge from experimentation with light, textures and staging, reflecting the brand’s narrative of luxury and sophistication. All photography and editing are my own, creating a visual narrative that connects luxury, emotion and detail.





6.ON / OFF
ON / OFF
Editorial Project,(2023)

A conceptual book reflecting on how we use technology and how it shapes our perception. Featuring my own photographs taken with a Leica camera, the project is divided into two parts—misuse and mindful use—exploring the duality between disconnection and awareness.
The design plays with composition, paper and visual rhythm to turn reading into a sensory experience.




7. A Daisy on
Mars A Daisy on Mars  
Personal Project,(2019)

A personal project combining photography and digital experimentation to reinterpret nature through a poetic lens. Starting with a real flower, the work explores beauty out of context, playing with texture, colour and composition to imagine a flower growing on another planet.




8. Blackout
 Blackout
A visual exploration of disconnection and memory,(2021)

A photographic series capturing the moment the light goes out and silence remains.
A metaphor for fragility and the passage of time: each image echoes what disappears.